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Thursday, 13 October 2011

Business Plans and Web Marketing: what connection? Fadi Karnaby

Web marketing e Business Plan
fadi karnaby
We start from a general consideration: the Business Plan is the document in which an entrepreneur or an aspiring to write his new business idea in all its details. It 'a document consists of two basic parts: the first is a descriptive part, the second part is a technique that is used to "translate" what is written in numbers in the first part.
Neither is more important, but both together make the business plan credible in the eyes of an investor or a lender. But what does all this with the Web Marketing?

In the descriptive part of the business plan the most important aspect is the analysis of the market: in this sense, it comes to writing data (market, real and objective) that justify the possibility of "entering" in it. And then we talk about marketing techniques to support business decisions. So: potential customers; competitors (actual and potential), spending habits, earning power, projections of profitability and other data needed to better understand if market entry by the entrepreneur can "guarantee" or less edge satisfactory profit.
When an employer has decided they want to enter a particular market that takes place online, then joins the traditional marketing web marketing, with its rules, its instruments and its analysis. In fact, if you are competing to see who can be off-line only to look at the signs of shops and businesses or a few other data, on-line search techniques are different.
For example, the organic positioning on the front page of an e-commerce site for a specific key, it makes us understand that most likely the site is also optimized for the position he has. It 'true that there are many information sites like Wikipedia which are positioned in first position, but a selling site in pole position (and that of competitors for one or more search keys) is not there by chance alone. With specific tools you can have a lot of information about the competitors:
  1. the age of the site in order to understand how long it is present in that market;
  2. possible strategies of link building (one of them is just to write articles for TagliaBlog !!!);
  3. keys for which the site is more or less "strong" (and therefore one can assume an offensive strategy of the weaker ones);
  4. Copywriting levers used for obtaining the position on the front page;
  5. advertising investment in AdWords;
  6. If we are faced with an "opinion leaders" (as the TagliaBlog for web marketing);
  7. brand strength;
  8. pricing strategies;
  9. the quality of the product / service;
  10. the level of customer care used;
  11. any other business.
In short: it is possible to know practically everything about a competitor. And with a considerable saving of money over doing the same activity off-line! Well, and what we do with all this? This is the connection between the Web marketing and business plan: all data collected on a competitor online can be summarized in the descriptive part of the Business Plan for planning and scheduling activities in an effective and can be used to convince a potential lender . They are also useful to reflect on the feasibility of their business idea, paying attention to the strengths and weaknesses of the market, the competitors and their product / service, by the so-called SWOT analysis.
After all this data summarized in the descriptive part of the Business Plan, we need to translate everything into numbers: investment and finance, revenue and expenses, costs and revenues are forecast to see how it can make the eventual entry into the business or to know in advance if you agree or not enter. Too often some entrepreneurs "forget" to do these tests to verify the potential of their business, and many of them then get together to deal with numbers, How High, only the fruit of their imagination and hope! And then, they are forced to close ...
The analysis of Web Marketing provide useful elements for the construction of a predictive statement like the following, bearing in mind that any forecast is subject to error by definition. But the more prudent are the analysis on which forecasts are based, the more these can be correct. The table that follows, is an example (simplified) income forecast:

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Web marketing e Business Plan
fadi karnaby
We start from a general consideration: the Business Plan is the document in which an entrepreneur or an aspiring to write his new business idea in all its details. It 'a document consists of two basic parts: the first is a descriptive part, the second part is a technique that is used to "translate" what is written in numbers in the first part.
Neither is more important, but both together make the business plan credible in the eyes of an investor or a lender. But what does all this with the Web Marketing?

In the descriptive part of the business plan the most important aspect is the analysis of the market: in this sense, it comes to writing data (market, real and objective) that justify the possibility of "entering" in it. And then we talk about marketing techniques to support business decisions. So: potential customers; competitors (actual and potential), spending habits, earning power, projections of profitability and other data needed to better understand if market entry by the entrepreneur can "guarantee" or less edge satisfactory profit.
When an employer has decided they want to enter a particular market that takes place online, then joins the traditional marketing web marketing, with its rules, its instruments and its analysis. In fact, if you are competing to see who can be off-line only to look at the signs of shops and businesses or a few other data, on-line search techniques are different.
For example, the organic positioning on the front page of an e-commerce site for a specific key, it makes us understand that most likely the site is also optimized for the position he has. It 'true that there are many information sites like Wikipedia which are positioned in first position, but a selling site in pole position (and that of competitors for one or more search keys) is not there by chance alone. With specific tools you can have a lot of information about the competitors:
  1. the age of the site in order to understand how long it is present in that market;
  2. possible strategies of link building (one of them is just to write articles for TagliaBlog !!!);
  3. keys for which the site is more or less "strong" (and therefore one can assume an offensive strategy of the weaker ones);
  4. Copywriting levers used for obtaining the position on the front page;
  5. advertising investment in AdWords;
  6. If we are faced with an "opinion leaders" (as the TagliaBlog for web marketing);
  7. brand strength;
  8. pricing strategies;
  9. the quality of the product / service;
  10. the level of customer care used;
  11. any other business.
In short: it is possible to know practically everything about a competitor. And with a considerable saving of money over doing the same activity off-line! Well, and what we do with all this? This is the connection between the Web marketing and business plan: all data collected on a competitor online can be summarized in the descriptive part of the Business Plan for planning and scheduling activities in an effective and can be used to convince a potential lender . They are also useful to reflect on the feasibility of their business idea, paying attention to the strengths and weaknesses of the market, the competitors and their product / service, by the so-called SWOT analysis.
After all this data summarized in the descriptive part of the Business Plan, we need to translate everything into numbers: investment and finance, revenue and expenses, costs and revenues are forecast to see how it can make the eventual entry into the business or to know in advance if you agree or not enter. Too often some entrepreneurs "forget" to do these tests to verify the potential of their business, and many of them then get together to deal with numbers, How High, only the fruit of their imagination and hope! And then, they are forced to close ...
The analysis of Web Marketing provide useful elements for the construction of a predictive statement like the following, bearing in mind that any forecast is subject to error by definition. But the more prudent are the analysis on which forecasts are based, the more these can be correct. The table that follows, is an example (simplified) income forecast:
Conto Economico Previsionale
fadi karnaby
This simple statement shows the forecast in sections as compared with 92,000 euros in costs of the activity, have achieved revenues of 114,000, with a net profit of 22,000 euros. Have not been deliberately considered taxes as not to complicate the issue. The item "other costs" are considered items such as depreciation of the website, furniture and other investments that were made. The net profit of EUR 22,000 is considered a good return for the activities undertaken soon.
Other projections of profitability can be made for the financial revenues and expenditures, the amount of investment and financing.
In conclusion, it is better not to indulge in fanciful estimates for the success of a business, but it is preferable to use the tools offered by web marketing to better understand who is doing what and how it does it, and to plan in detail the activities to be undertaken to succeed in the market that wants to serve.

fadi karnaby

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Conto Economico Previsionale
This simple statement shows the forecast in sections as compared with 92,000 euros in costs of the activity, have achieved revenues of 114,000, with a net profit of 22,000 euros. Have not been deliberately considered taxes as not to complicate the issue. The item "other costs" are considered items such as depreciation of the website, furniture and other investments that were made. The net profit of EUR 22,000 is considered a good return for the activities undertaken soon.
Other projections of profitability can be made for the financial revenues and expenditures, the amount of investment and financing.
In conclusion, it is better not to indulge in fanciful estimates for the success of a business, but it is preferable to use the tools offered by web marketing to better understand who is doing what and how it does it, and to plan in detail the activities to be undertaken to succeed in the market that wants to serve.

Thursday, 15 September 2011

HOW DO THE BUSINESS PLAN








You have to make the Business Plan and are looking for information to see if your business idea "works" or not, but do not know where to start?

If you, like thousands of Italians , you had a business idea and you're surfing the net in search of information "right" you need to write your business plan, then read this letter because what follows is the answer to your questions!





Hello,
someone said that we are a nation of "saints, poets and navigators". Someone else added that we are a people "heroes". We do not know if this is true, but we like to know. Only, then, no one has said something else , but that is certainly true:

we are a nation of entrepreneurs!

Oh yes ... and the fact that you're reading this letter is the confirmation! Because when someone reads something that has to do with the Business Plan, which means that the mind is through a business idea and want to realize it is looking for the right tools to do it. Why those who surf the net and search for "business plan" or similar words and / or related, not looking "dogs and cats" and it happens by accident in a site to make your business plan. NO, is looking for a specific thing well: the starting point of an adventure!

We do not know if you know this, but Italy, has always been characterized by a strong entrepreneurial dynamism . A recent survey conducted by ISTAT (National Statistics Institute) says that in our country the rate of entrepreneurship is about 32%, a figure three times the European average. This means that if the average of ten people in a hundred paesei Europeans decide to do business in Italy these people are thirty! That is, three times ... If this is not called entrepreneurial dynamism, do not really know how else to call it!

What are the consequences of a given genre? What does this do? It means, simply, that in our country every year year there are thousands of people who take courage and run through another route. It means that there are thousands of people who do not "settle", and we want to try. It means that there are thousands of people who make investments for their companies have already begun. It means that there are thousands of people who have decided to risk it in person, but to achieve and live a dream ...

This dream is often accompanied by great sacrifices, because it is a dream to be realized, requires 100% commitment from the person who decided to dream. It 'a dream, to be lived, it needs to be "rocked" for so long. Why did you decide to " be an entrepreneur "is a difficult choice that requires the change of one's view of things, especially those related to work.

Want to know who are these thousands of people every year making these decisions?

It is people like you!

People who have many things in common as the desire to "go beyond" the vision of some very large things, the desire to collaborate with others, the desire to give a different meaning to their lives. The desire to realize a their dream . These are people who very often "start from scratch," with little money and few other means, but who are animated by the strength of their ideas ! Our country is full of stories of successful business that took off from the garage of a house, or from an office in partial ruin, and in many cases, have turned into what in the world is known as the "Made in Italy "!

Very often these are people who have made ​​life far from the entrepreneur, before an entrepreneur. But then they took a decision : they rolled up their sleeves and started to build something . And that something started to build it from the beginning, never the end. It 's like building a house: you always start from the first brick, never through the roof!

And you know what else they have in common entrepreneurs, new entrepreneurs and aspiring entrepreneurs, as well as those things that we saw earlier? They all live in a kind of obsession ! Everyone has their own: the entrepreneur must have it because new investments to improve the performance of its existing business. The new business have it because dealing with the development and growth of his new business. The aspiring entrepreneur's got an idea in his head because they want to achieve ...

Each of them has an obsession with different, but each follows the same path: put at a table, think, think back, take information, analyze data, prepare forecasts, make calculations, draw future scenarios and then decide to "do ".

But only some of them are very specific action to transform the dream that have rocked so much time into something really concrete. They do what they (maybe) are going to do too:

They write all of the Business Plan

Yes, exactly! They write all of this document which is crucial to understand whether an idea is feasible, or be buried in a drawer ... In fact, writing the business plan has become the most important tool that a business owner, entrepreneur or a neo- aspiring entrepreneur can be written to present your business idea to himself or anyone else! It is no coincidence that every time you go to borrow from someone, or are you going to explain what you do, someone always asks this, inevitably, bring with you your business plan !

Why anyone wants to understand this in detail, what do you do and how you intend to do it!

You make a question: if it came from YOU an entrepreneur, a new business or an aspiring entrepreneur and asked you money to finance his business idea, what would you do before you give him the money he asked you? That's right ... at least, ask him to explain WHAT we should do with your money! At a minimum ...
Then, since you're definitely a person with common sense , ask him to also show a different word for word some things, right? Because you are not happy to hear that the '"idea is wonderful." No, you want to understand everything, to the end and rightly so. Why are half of your money ... And then that person gives you a nice document done to perfection and full of data, research, information, statistics and forecasts, everything YOU read it, study it carefully and finally decide to grant borrow the money!

That is, neither more nor less, what does any lender, prospective member, vendor, bank, customer or anyone else wants to have information about you and your company.

We ask everyone to present your business plan, and it is better if you did slap!

This is because the business plan is the most important tool of business planning that has to arrangements which the contractor, neo-entrepreneur or aspiring entrepreneur:

    * communicate clearly, quickly and easily what is your business idea;

    * specify what it wants to do and what he's getting pursuing your business idea and what, if any, to the most "critical" business idea that came to mind;
     

    * present people who will be part of your business idea, what role will the project and what they will do in a practical way to achieve the objectives that have been placed;

    * represent, in an organized way, all he wants to put in place strategies to achieve the objectives of short, medium and long term that has chosen to achieve;

    * "Translate" his idea in numbers and demonstrate the participant who "works" as well as from the point of view of the market, the financial-economic point of view (which is the main thing of interest to any lender);

    * always have at hand a "compass" to guide its business to act thus avoiding going to crash into the rocks of the market and competition;

    * know, within a reasonable period of time (just what it takes to write some things ...), if the business idea is feasible from an economic standpoint is that from a financial standpoint.

These are just some of the reasons why the business plan has all that important in the life of an entrepreneur, a new entrepreneur and an aspiring entrepreneur and is required in virtually any occasion!

But there is a "small" problem: the Business Plan is a fairly complex document to be written precisely because it must be written according to certain parameters and according to some rules. Unfortunately, many entrepreneurs, new entrepreneurs and aspiring entrepreneurs do not know what we should be typed in and, above all, do not know how some information must be submitted. Not to mention, then, of how they should be "translated" words into numbers! This is the aspect of the business plan that undermines the vast majority of entrepreneurs!

E 'for these reasons that we decided to implement:

How the Business Plan


"How the Business Plan" will reveal in a simple and concrete all you have to do to write your business plan winner, paying due attention to the things that really matter, without getting lost in useless gossip and theories. This product has been made ​​by those who professionally writes business plans on behalf of its customers and knows, therefore, the main difficulties faced by an entrepreneur, a neo-entrepreneur or an aspiring entrepreneur when he is facing the "blank sheet"!

In fact, "How the Business Plan" was written in a language easily accessible, complete with many pictures and examples, just to give you too can write your business plan without necessarily having to seek the advice of some consultant that will cost thousands of euros .

But not only: "How the Business Plan" is designed so that you understand immediately and without beating about the bush if your business idea "works" or not! This is, in fact, one of the most critical of which is anyone who has had a business idea: the idea whether it works or if it is just a great hope! Why embark on a hopeless costs time, money and energy. So, is it better to know first if it works or not ...

Here is what you find in this product:

    * I work really make the banks? And because there are some entrepreneurs who are able to borrow money without giving any guarantees?;
    * because the business plan must be clear, rational and **********? What are the advantages to the entrepreneur and the lender a business plan that has these caratteritiche?;
    * the real work of the entrepreneur is to make decisions. And based on what data makes those decisions? Discover the truth on which business decisions are based;
    * discover the relative importance of the objectives within the business. You also believe that the main objective is to make profit of the company? Wrong ... the main objective is ************;
    * finally revealed the "magic sequence" that characterizes the business of successful entrepreneurs!
    * the basic thing that an entrepreneur should focus not so much "creating" a company. For what little it takes ... What they should point a successful entrepreneur is to create an ***********;
    * because the real purpose of preparing the business plan is to convince someone of something good? Here is revealed the true motives that underlie a successful business plan;
    * contrary to what one might think, new firms entering markets often feature products that are not totally new! Find out why you too can have success with a product that is not "new";
    * you think so that a car manufacturer that produces and sells luxury sports car, sells really a means of transport? And YOU, what really sell?
    * You too can discover what is the most crucial and difficult moment in the life of an entrepreneur and discover, more importantly, what strategies you can implement to successfully pass him;
    * *********** discover why it is the thing to which you have to pay more attention in the preparation of your business plan!
    * The Business Plan is, in essence, a prediction. And all forecasts are subject to error. Learn how to minimize the chance of making errors;
    * The business plan is the "Technical" part of the Business Plan. Finally revealed the technique to write a business plan to test sponsor!
    * why a lender should consider carefully the financial ********* its customers?
    * How does an entrepreneur, a neo-entrepreneur or an aspiring entrepreneur to know a basic thing of its business, and that is what makes? Discover the techniques of analysis to find out today how your business can make it tomorrow;
    * find out why a business idea must be economically viable and financially feasible to be carried out. If your idea does not have these features then ***********;

      

    * the budget documents can be viewed from various angles: discover why the financial point of view is the most important;
    * is really true that "it is better not to have debts"?
    * to make a business plan as it should, serve corporate finance expertise. Finally revealed the fundamental principles of corporate finance on which the "structure" of the business plan;
    * when you plan your financial hedging investments, be careful not to create financial imbalances in the financial structure of your business, a lender becomes aware in a few seconds, and do not grant funding!
    * ******** because the long term must be financed with long-term ********* ********* short-term and must be financed with *** ****** short term? Discover the truth about the mysterious company's financial structure .

"How the Business Plan" is accompanied by many images and examples to make your learning easier and faster. In this e-book we have not given anything for granted. We wanted to give the best of us, no spare! And we have made, just for YOU, this e-book of 210 pages that are read in one breath and all that are the " cornerstone "for anyone to write the business plan!



But this is not enough for us! " How the Business Plan "is accompanied by a file format excel which contains an actual business plan used in practice, to assess whether a business idea "run" or not!

And to help you fully understand all the steps required, we also added another file , in format word , which tells you step by step, cell by cell, what you should write to the file in Excel format so as to reduce to zero the possibility to make mistakes!

In short i: if you're looking for something that helps you make the business plan of your idea so simple and clear but at the same time rigorous, then you're in the right place! Simplicity , in fact, does not mean superficial . And if you have navigated our site, you know what we're talking!



There are many "experts" who are very good at making difficult things simple. We, on the contrary, we prefer to make simple things difficult!



If you had the patience to get to read this far, then you have an interest in what you have written so far and probably you'll be doing a few questions:



Who created "How the Business Plan"? Why should I trust?



This is a sensible question, and I will respond immediately!



"How the Business Plan" has been made ​​by the consultants of Enterprise Development & Management Company, which operates in the business consulting and training for about ten years. In all this time, the continuous contact with entrepreneurs, new entrepreneurs and aspiring entrepreneurs was used to understand the real difficulties faced by those who find themselves having to write a business plan for a bank for a potential partner or for everyone else.



But this is logical: a contractor to do his job well, and they are not required to also be an expert in accounting, corporate finance, marketing and management control!

Only then, when they must do because the business plan should go to the bank to ask for funding, the entrepreneur has only two paths to take . The first is the most secure, but also the most expensive: a consultant called and asked him to do the business plan. And then the consulting pays a few thousand euros ...

The second way is, however, that deciding to have the basic skills (because they are enough) and the Business Plan if you write it by himself (or herself) by investing the time, surely, but also saving a lot of money ! It is a choice between money and time, which are the two scarce resources for excellence!

YOU do what choice: Time or money?





A consultant or accountant TI also asked thousands of euros to make the business plan of your business idea. You know, in fact, that usually rewards professions that asks you to do the business plan are a percentage of the investments you make. This percentage is inversely proportional to the amount of investments to be made.

What does this mean? Suppose that you make an investment of 500,000 euros. In this case, the percentage who asks a consultant to write the business plan is lower, since the investment is quite high: we talk about 2-2,5%. Doing the math very fast, you do a business plan will professionsta coast 10-12500 euros . Simple ...

Then, there are some consultants who are also asking a lot more, but the average is this. We affirm this thing without the slightest risk of being contradicted , since we are talking about our work, and we know how much money we ask our customers!

And that's why we decided to spread "How the Business Plan" to as many entrepreneurs, new entrepreneurs and aspiring entrepreneurs can: we know perfectly well that 10-12000 euros (or many more) to pay for counseling are not available to of all . And we know that the entrepreneurial dynamism of which we discussed above, forces thousands of people every year to make the Business Plan. And we know that many people fail to make the Business Plan, and then to realize their dream , because of the prohibitive cost of consultations ...

But this is not right!

It's not fair that an aspiring entrepreneur has a ' great business idea , but often is in the sad situation that may not translate into a real business because they do not have the money to hire a consultant! It's not fair that a contractor has already started with the company, must make new investments and the cost (already high) of investments, must add those of the consultant. It's not fair that every time he goes into this bank and asks him to bring the Business Plan, the entrepreneur is (almost) always in a condition.I of blackmail , because the business plan "... is not properly done and there understand anything! "

That's why we decided to create "How the Business Plan" . We do not do to enrich, given that our earnings come from its own advice when we've mentioned before, but we do it to give practical help to all those thousands of people like YOU that every year, as it says in the ISTAT His research, busy themselves to launch an initiative to make investments for economic or existing business!

What does " How the Business Plan "? Although this is a sensible question, and you respond right away:

Here's an example of what you find:



"... The balance sheet forecast is, however, a document in which all investments are summarized and all the financing for which your economic initiative needs to" operate ". Even for the Balance Sheet, they are dealing with a simple scheme which is also divided into two sections: the left section (the section called the "give") are investments, while in the right section (called section of '"have") there is funding. The Balance Sheet, then, can be summarized as follows:









The Balance Sheet has some element of complexity more than the income statement as the values ​​of which may (or rather: should!) Be seen from another point of view that is much more important: we refer to the financial point of view . In fact, when viewed from this point of view, the balance sheet looks like all the revenue and financial outlays of entrepreneurial activity. The understanding of this aspect of the Balance Sheet plays a key role in the overall management of the company especially when we look at the company in terms of the necessary financial stability to be maintained for it to survive over time !



When you look at the balance sheet from the financial point of view, you enter a fully-fledged part of the corporate finance ... we must not frighten the fact that, as part of management, are present as a form of debt financing, because:



What does this statement? Simply, that the debts are part of the financial structure of the company ... And based on what determines whether a company has too many debts? A company that has 100 million euros of debt is most at risk of a company that has only 100,000? It depends, does not mean! The answer to this question has to do with the right financial structure ... "



Obviously, this is just a "taste" of what is written in this e-book, unique of its kind! Inside look with YOU all the steps you need to do to write a business plan to "test the lender. " Because when an idea is clear and well written, it is better exposed and is "translated" into numbers "go around" and are therefore compelling, is immediately transformed into a winning idea ! This is the path that followed, which follow and that follow all the successful entrepreneurs ...



And how much is "How the Business Plan "? This is another good question, and obviously we answer with the simple truth.

Just because I want you to write a business plan as we must, and we decided to give a series of additional information not required but that help to create your Winning Business Plan, we decided to (s) and sell this -book for the ridiculous sum of 47 euros (+ VAT) !

Yes, you read that right ... 47 euros!

There are other numbers in front of the 4 ...

You will wonder, perhaps, because we have chosen to apply such a low price for a product overview. There are various reasons and they are all valid (at least for us)!

First reason : we want to give to you the opportunity to write the business plan without spending thousands of euros for a consultant.

Second reason : we want to encourage ways of preparing the business plan as many entrepreneurs, new entrepreneurs and aspiring entrepreneurs can because we believe that it is absurd that anyone should abandon the idea because the costs of a consultant.

The third reason : We do it because you can not go to a bank (or whoever her) to ask for funding without having a minimum of economic and financial expertise . The banks do not settle for gossip: they want to see the numbers!

Fourth reason : We do it because if you go to someone and explain how do you make your business plan, this still someone asks you a few hundred dollars , just to tell you what you do and how you do it. Then, the Business Plan you must fill it by himself (or herself)! We give you the same information for only 47 euros ...

You have not yet decided?



Okay ... we give you 2 other very valid reasons for you to fully understand the value of this incredible offer.

Let's talk about 2 great bonus that we have created just for you to really give you all the tools you need to do the business plan of your business idea. We are, in fact, speaking of:



BONUS # 1

MASTERMIND

MASTERMIND: Mind Mapping for the very practical to go through the e-book with confidence!



MASTERMIND is the most effective tool at your disposal to follow the logic of preparing the business plan.

Note : This bonus was implemented with the objective to make your learning as easy and quick as possible and thus is not available on the market.



The bonus is that we will give at least 47 euros!





And then ... WARNING ! We give also:

BONUS # 2

A practical file in excel, split into several worksheets that are linked with formulas, calculations and automatic results, which contains everything you need to prepare the business plan of your business idea. This excel file arrives at the beginning and end of all three-year planning process . This file contains everything you need to make the investment plan, helps you calculate the depreciation of investments and helps you to plan sales objectives with the estimate of revenues by product and total.

This BONUS in Excel format, complete with all the steps you have to do all the calculations automatically, worth at least $ 200!

But not enough, there's more: we just wanted to exaggerate! Along with e-book you will also receive another file in Word format in which there is word for word explanation of everything you need to do to enter the correct values ​​in the excel file that will give you!



You have written the above: we have not spared! And we are very well aware of the incredible offer that you are doing. Nobody will ever prove to be half of what we reveal to you, even at double the price: a consultant will cost between 140 and 300 euros per hour (those in the "media")! And in just one hour, what do you think will be able to tell you? That's why I say once again:

Take advantage now of this offer!





Why you should take advantage of it now and not in some time? There is no particular reason: the price of this e-book will always remain the same!

But if YOU invest 47 euros (+ VAT) in a product, with all its bonus, we give you , and whose value far exceeds the $ 250 is too high a price, then we can not and do not want, really do anything to convince you to take advantage of this incredible offer!



"... And what happens if you buy the e-book and are not satisfied (or satisfied)?"



In this regard it is right to say that Italian law does not provide a right of withdrawal in case of purchase of digital products (DVD, E-book, MP3 and others) but we do not agree with this law because we believe that this is a which is not very correct!

So, since we want to maintain the trail of satisfied customers (as off-line for about ten years ...), we give you the same ...

Wednesday, 14 September 2011

winning business plan-Fadi Karnaby

TIPS
for a winning business plan:
1 ) Clarity: a good business plan must communicate its contents easily and practical, with no possibility 'of misunderstanding. The language used should be straightforward and easy to understand. A business plan should never be too long (never more 'than 70 pages!) Otherwise it' the its bankers' venture capital ever read it.
2) Specificity ': the plan must submit a final goal with the specific milestones (milestones), Distinguished by specific characteristics and measurable. Each activity requires milestone 'specific, involving the appointment of managers, the allocation of budget and exact dates.
3) Credibility ': activities' proposals for the development of the idea and business budgets are estimated to be credible and realistic. Objectives and action programs unrealistic value deprive the concrete realization of the business plan.
4) Completeness: a business plan must include all information necessary for the development of the idea of ​​business and every part must be described with the right level of detail.
But it is not 'over ...
You can follow the letter all the suggestions that I have just given, but if you make only 1 mistake you can "burn" Your only chance 'of success. For example, if you mess up the analysis of forecast cash flows, could jeopardize the whole idea of development. Speaking of cash is not 'how to talk about profits. History shows that the wrong approach to cash flow management leads to a series of mistakes that could lead to big headaches for the company (See the famous case of VolareWeb!).

ERRORS
that you absolutely must avoid:
1) Ignore the direct and indirect competitors.A careful analysis of the competitive environment is not judged by lenders as a possible over-reliance by management on the idea business. This attitude could lead to failure very confident prediction and / or vision of external factors that ultimately may have a negative impact on growth.
2) Write the Business Plan as if they were market research.
There are entrepreneurs who write market research, instead of 'strategic business plans. Pages soaked strategic terms (First-mover advantage, leveraged revenue model, etc..). All terms technique that creates "so much smoke but little-roasted" and that often has no connection with the practical and concrete case to be proposed to donors.
3) To present financial projections unlikely.
For example, a plan where it is estimated a return of 100% or even more 'on investment for each of the next 5 years ..... even if everything 'might actually happen, in the eyes of lenders appears unlikely.
Financial data is not consistent with industry standards to which they belong or extremely aggressive adversely affect the credibility 'of the same business plan and consequently the possibility' of getting the funding drop drastically!
4) Do not protect the information contained in the Strategic Business Plan.
And 'fundamental rule to safeguard the information in a Business Plan, by signing readers of the plan (consultants or investors) a specific agreement or a confidentiality clause '. Forget this "small print 'can' mean ... give to others an idea of ​​gold.
There are many other errors "minor" that you may commit, that never goes out unnoticed in the eyes of an expert but, unfortunately, often, to whom and escape 'to the first weapons in the creation of a Business Plan ...

The way most 'safe
to write a good business plan ...
The way most 'safe, fast and effective way to write a winning business plan, and' to get help from an expert in the field and use some "tools of the trade" that will help in this process. You currently have 3 options ...
1) Talk to a consultant expert in business plan. This is' the best solution, but also + expensive (a day's consultancy costs on average between 500 and 1000 euros).
2) Use calculation software automatic to create Business Plan. This is a solution rather rigid and schematic, which often requires a high dowry patience (learn to use such software is not 'so' simple) and that just lends itself to change and customization.
3) Attend a course in classroom to discover the "secrets" of the trade from an industry expert. That 'a great way to learn quickly at a fair price (average 500 euros for 1 day course). The real problem, and 'finding one (of courses and experts in business plan we There are few in Italy) and have the time and inclination to move an entire home or office day.
There would also be a 4to solution that we created to solve all the problems mentioned above. This is the 1, multimedia course in Italy Business Plan that guides you step-by-step in the creation of a Business Plan effectively, through audio and video video, Teaching materials and practical tools, As well ' 1 month free support a professional adviser.
With this multimedia course not lose one day of work: you can follow where you want it (From home), when you want it (Also in the evening or on vacation) and review it every time that want, at no additional cost!

By- Fadi Karnaby

Thursday, 1 September 2011

Help is also like Charity



An event like World Youth Day can be read in different ways. He stands in Spain and everyone knows the complex or difficult between the Church of Spain and part of the population, as the media have often pointed out, so the challenge to certain groups protesting against the positions of Church on matters of moral order, against the fact that this event will be officially welcomed by the authorities even if there was a positive vote of the parliament, while 75% of the Spanish population still expresses Catholicism.

Side of the Church, the gathering of a million young people around the world and the impact that it allows public, around the figure of the Pope can do that we stick to appearances. But for most young people, the most important is probably happening at other levels. A group of young French people from different neighborhoods in contact with the Sons of Charity were greeted by a Christian community, youth and adults, Leganés, one of the neighborhoods on the outskirts of Madrid, where are present the Sons of Charity in Spain. Talking with them, I realize the importance of human and spiritual experiences that allows collecting among young people who do not often get to do this type of experience. Once it has been a preparation beforehand, there is a personal work and group, and that there are adults in their service. A sample of what should be done daily during the year. What do these young people these days? - They appreciate the moments of reflection and exchange, evidence of life shared. Including our group, the time taken around spirituality and experience of the Father Anizan, the Sons of Charity and Aid of Charity. - They are happy times of prayer and celebration among themselves and with communities Christian host. - They live a very positive experience of brotherhood in the group. - They appreciate the solidarity of a group of 30 volunteers from the parish who have at their disposal Total (meals, sleep, travel, etc.. ). lots of people have participated in the Olympics 2012  London.the great way to do the help as volunteers and many more agencies trying to solve the other issuea like olympics 2012 tickets. What marks them profoundly individualistic in the environment they live often. With all the young people from around the world, they participate in various celebrations and catechises by language led by bishops, they are seeking is the meaning of their life in Jesus Christ. Such events can only make a lasting and positive way. The fact that young people in the world can make this experience is a grace. Leaving traces the deepest levels is played by smaller and closer. A knowledge in their daily lives and with their families they will recover very quickly.

Monday, 22 August 2011

tour and trevel Business



The tourism industry has undergone rapid growth characterized the last second to none for several decades. This must parable Mainly due to the advent of a 'Orderless' World and Increased information dissemination about the majestic scenery throughout the World, with the Southern Africa Region Exception travelll Being. This is mainly due to the advent of "orderless world and more information on the distribution of the majestic scenery in the world, the Southern African region is no exception.

travel are on the Brink of penetrating a lucrative market in a rapidly growing industry. travel pass on the verge of a lucrative market, a rapidly growing industry. The current trend in Towards an Increase in the Number of Tourists Entering the country presents an opportunity for penetrate Tours to the market. The current trend towards increasing numbers of tourists entering the country Tours offers opportunities to penetrate the market. An Opportunity for Tours' success exists Because the national tourism industry is growing at a rapid pace annually. Option Tours "is a success, because the national tourism industry is growing at a rapid pace for a year. Tours barbel is to take ADVANTAGE of this Moderate growth and competition in the city portion of the travel industry, with a Experienced and dedicated staff, excellent networking, and Effective management and marketing. Tours is ready to take advantage of this competition and moderate growth of the travel industry in the city, dedicated and experienced staff, a wonderful creation and effective management and marketing. intends to Provide Tours and Adventure Travel Packages to Tourists primarily in the Southern region, but also the whole of Botswana. Tours and adventure packages for tourists planning to travel mainly in the Southern region, but also the whole of Botswana. Services and Products Provided by Business will initially include a per-arranged tours, custom packages According to our clients specifications, Travel Consultation, and as time progresses making reservations for lodging AMONGST Other related services. services and products provided by will initially prepared for tours, custom packages according to customer specifications, travel consultation, and as time goes by, making reservations filing, among other services. Tours seeks to differentiate Itself adventure as the premier mobile operator in the Greater Gaborone area. Tours adventure trying to distinguish ourselves as a premier mobile operator in greater Gaborone area. the most target country is london in coming 2012.there are lost of pleace to visit and you also can enjoy the games.lots of agencies have already target the business in london.they are offering
Olympics 2012 tickets at different- 2 prices.

Our services will be positioned very carefully: they otherwise will be of extremely high quality, comfortable, informative and Tailored to the clients needs I am therefore pleased they otherwise That Will Enable Individuals to Have a Greater appreciation of the natural environment and Its intricacies. Our services are positioned very carefully: they are extremely good quality, comfortable, informative, and adapt to customer needs so that it allows people to have greater appreciation for the natural environment and its complexity.

Our marketing strategy will be based Mainly are ensuring our customers only know about the Existence and the service (s) that travel fulfill. Our marketing strategy is based primarily on ensuring that customers know about our existence and the service (s) will deliver. Hence our intention is to make available the right information to the right target customers only. Thus, our goal is to make the right information available to the right target customers. This will be done through a market penetration strategy Implementing That will make sure that travel are travelll known and respected in the tourism industry. This is done through implementing legislation, market entry strategy that will ensure that travel are travelll known and respected in tourism. travel will make sure that our prices take into Consideration the Peoples' Budget, That these people have appreciated the service (s), know that it exists, and how to contact us. travel guarantee that our prices are taken into account people's budgets, these people appreciate the service (s), know that it exists and how to contact us. The marketing will Convey the common sense of quality in every picture, every promotion, and every publication. Forward in terms of marketing the quality of every image, every promotion, and every publication. Our promotional strategy will involve integrating advertising, events, personnel selling, public relations, direct marketing and the Internet, the details of Which are Provided in the marketing section of this plan. Our promotional strategy involves integrating advertising, events, personal selling, public relations, direct marketing and the Internet, the details of this plan is the marketing section.

It is important to confess that travel do not intend to just take Individuals are sightseeing excursions, but also to make sure that they otherwise informative Briefings appreciation for nature through the objects' Origins. It is important to understand that travel are not going to just take individual sightseeing tours, but also to ensure that they appreciate the nature of the informational briefings on the objects' origins. This component will assist in the differentiation us from our competitors to and Contribute Towards the Development of a Sustainable Competitive Advantage. This feature helps to distinguish us from our competitors and help to develop a sustainable competitive advantage. Hence travel need to Engage the right people in the right place at the right time if travel are to check to make sure optimum growth. So travel need to involve the right people at the right place at the right time, if travel are to ensure optimal growth. travel intend to develop our team our our people can say That Grow as the company grows - a Mutually beneficial relationship. travel intend to develop our team so that our people can grow the company grows - a mutually beneficial relationship.

travel project from Sales to Increase More than P350, 000 (Botswana Pula [P]), the first year to More than P556, 500 the second, and P630, 000 in the third year. travel project sales to increase to more than P350, 000 (Botswana Pula [P]) in the first year to more than P556, 500 and another P630, 000 in the third year.

In a Nutshell, travel do not just intend to market and sell our service, but to market and sell travel solutions and a total-quality environment. In short, travel're just not going to market and sell our service, but the travel market and sell solutions and total quality environment. This will check to make sure travel establishm a reputable corporate image. This ensures that the creative reputation of a reputable company.




Tuesday, 16 August 2011

Business Growth and success






Increase the number of molecules studiedThe number of molecules derived from internal R & D of pharmaceutical companies beingusually not enough, they strive to acquire shares in the market, either bythrough licensing or through acquisitions.Demand is currently so strong that sales of licenses that are no longerthe form of betting, and the molecules are not necessarily offered interesting:the head of an average company recently told me that after reviewing one hundredpresentation folders license, he had retained a single molecule.The other way to obtain new molecules is to acquire companies. Weobserved that the binding does not occur only from groupsbuy pharmaceutical biotechnology companies, but also between them.The current enthusiasm for biotechnology comes from the observation that the number of moleculesderived from biotechnology is growing.Through these efforts, the number of molecules studied by the industry has not increasednegligible in recent years, and these new molecules currently in phase twoand three, are likely to result in a greater number of medications alsoactually put on the market in the coming years.Cost reductionThe second is that of cost reduction. For this, we first seek to betteridentify, as early as possible, the molecules that will not survive. A study bythe Tufts Center for the Study of Drug Development found that the primary cause of failure isobservation that the new molecule is more effective than existing drugs. Thesecond is a lack of profitability, which may be related to unexpected developments in themarket. The third is a toxicology too high, that is to say the side effects notanticipated too great.Companies are developing methods to better predict the likelihood of success of anew product. This often does a better integration of functions and strategyCorporate Marketing, to remove early stage products that will not cost asufficient. It became such a very ambitious strategy of developingnot only a new molecule, but beyond, to create a new class of drugs(First in class) had extremely high risks. Many companies prefernow target molecules that do not constitute a new therapeutic class, butare more effective than existing products (best in class). Similarly, manyprojects do not provide sufficient differentiation in the market (me too) are scarcelyprofitable businesses and thus eliminate more and more such projects.Given the weight of financial expenses related to the duration of the investment required before themarketing, a second axis to reduce costs is to reduce the timedevelopment. Finally, manufacturers are trying to enhance the effectiveness of clinical studies toreduce the cost per patient. Some use it for outsourcing, and we seedevelopment of companies specializing in clinical trials under contract. The company KingPharmaceuticals pushed this reasoning to the extreme. It manages 15 projects, but uses only65 employees and has no laboratory: everything is managed under contract, and R & D doesrepresents only 2% of its turnover.Another method of reducing costs is to outsource clinical trials incountries where these tests can be made in economic conditions over

Tuesday, 2 August 2011

What is a business plan

What is a business plan?


The main objective of a business plan is to gain access, in broad terms, the viability of all the economic aspects of your business plan, including the description and analysis of your prospects.
Since this coarse covers 12 sessions the most important aspects to consider when it is desired to start a business, your business plan can follow the same structure. This session and each subsequent session, addresses a different aspect of the business plan. Taken together, this will give you a starting model for your plan.
Whatever the size of the company, the business plan is an essential step for anyone serious about creating his own business. As this step is often neglected, we have decided to simplify things by providing a structure to build your own business plan as and as you progress through this coarse.
Business plans can vary widely among them, and bookstores and libraries offer many publications devoted to different formats. So consider this coarse as a starting point from which you can create a business plan that bests suits your particular business.
Be aware that most entrepreneurs are reluctant to write their business plan. We strongly advise you to fill every part of your plan as and as you progress through this coarse. To simplify the work, we propose models of different planes for manufacturers and service companies, and a blank form easy to use that you can download in MS Word and customize yourself.


By-Fadi Karnaby