 |
| fadi karnaby |
We start from a general consideration: the Business Plan is the document in which an entrepreneur or an aspiring to write his new business idea in all its details. It 'a document consists of two basic parts: the first is a descriptive part, the second part is a technique that is used to "translate" what is written in numbers in the first part.
Neither is more important, but both together make the business plan credible in the eyes of an investor or a lender. But what does all this with the Web Marketing?
In the descriptive part of the business plan the most important aspect is the analysis of the market: in this sense, it comes to writing data (market, real and objective) that justify the possibility of "entering" in it. And then we talk about marketing techniques to support business decisions. So: potential customers; competitors (actual and potential), spending habits, earning power, projections of profitability and other data needed to better understand if market entry by the entrepreneur can "guarantee" or less edge satisfactory profit.
When an employer has decided they want to enter a particular market that takes place online, then joins the traditional marketing web marketing, with its rules, its instruments and its analysis. In fact, if you are competing to see who can be off-line only to look at the signs of shops and businesses or a few other data, on-line search techniques are different.
For example, the organic positioning on the front page of an e-commerce site for a specific key, it makes us understand that most likely the site is also optimized for the position he has. It 'true that there are many information sites like Wikipedia which are positioned in first position, but a selling site in pole position (and that of competitors for one or more search keys) is not there by chance alone. With specific tools you can have a lot of information about the competitors:
- the age of the site in order to understand how long it is present in that market;
- possible strategies of link building (one of them is just to write articles for TagliaBlog !!!);
- keys for which the site is more or less "strong" (and therefore one can assume an offensive strategy of the weaker ones);
- Copywriting levers used for obtaining the position on the front page;
- advertising investment in AdWords;
- If we are faced with an "opinion leaders" (as the TagliaBlog for web marketing);
- brand strength;
- pricing strategies;
- the quality of the product / service;
- the level of customer care used;
- any other business.
In short: it is possible to know practically everything about a competitor. And with a considerable saving of money over doing the same activity off-line! Well, and what we do with all this? This is the connection between the Web marketing and business plan: all data collected on a competitor online can be summarized in the descriptive part of the Business Plan for planning and scheduling activities in an effective and can be used to convince a potential lender . They are also useful to reflect on the feasibility of their business idea, paying attention to the strengths and weaknesses of the market, the competitors and their product / service, by the so-called SWOT analysis.
After all this data summarized in the descriptive part of the Business Plan, we need to translate everything into numbers: investment and finance, revenue and expenses, costs and revenues are forecast to see how it can make the eventual entry into the business or to know in advance if you agree or not enter. Too often some entrepreneurs "forget" to do these tests to verify the potential of their business, and many of them then get together to deal with numbers, How High, only the fruit of their imagination and hope! And then, they are forced to close ...
The analysis of Web Marketing provide useful elements for the construction of a predictive statement like the following, bearing in mind that any forecast is subject to error by definition. But the more prudent are the analysis on which forecasts are based, the more these can be correct. The table that follows, is an example (simplified) income forecast:
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
|
| fadi karnaby |
We start from a general consideration: the Business Plan is the document in which an entrepreneur or an aspiring to write his new business idea in all its details. It 'a document consists of two basic parts: the first is a descriptive part, the second part is a technique that is used to "translate" what is written in numbers in the first part.
Neither is more important, but both together make the business plan credible in the eyes of an investor or a lender. But what does all this with the Web Marketing?
In the descriptive part of the business plan the most important aspect is the analysis of the market: in this sense, it comes to writing data (market, real and objective) that justify the possibility of "entering" in it. And then we talk about marketing techniques to support business decisions. So: potential customers; competitors (actual and potential), spending habits, earning power, projections of profitability and other data needed to better understand if market entry by the entrepreneur can "guarantee" or less edge satisfactory profit.
When an employer has decided they want to enter a particular market that takes place online, then joins the traditional marketing web marketing, with its rules, its instruments and its analysis. In fact, if you are competing to see who can be off-line only to look at the signs of shops and businesses or a few other data, on-line search techniques are different.
For example, the organic positioning on the front page of an e-commerce site for a specific key, it makes us understand that most likely the site is also optimized for the position he has. It 'true that there are many information sites like Wikipedia which are positioned in first position, but a selling site in pole position (and that of competitors for one or more search keys) is not there by chance alone. With specific tools you can have a lot of information about the competitors:
- the age of the site in order to understand how long it is present in that market;
- possible strategies of link building (one of them is just to write articles for TagliaBlog !!!);
- keys for which the site is more or less "strong" (and therefore one can assume an offensive strategy of the weaker ones);
- Copywriting levers used for obtaining the position on the front page;
- advertising investment in AdWords;
- If we are faced with an "opinion leaders" (as the TagliaBlog for web marketing);
- brand strength;
- pricing strategies;
- the quality of the product / service;
- the level of customer care used;
- any other business.
In short: it is possible to know practically everything about a competitor. And with a considerable saving of money over doing the same activity off-line! Well, and what we do with all this? This is the connection between the Web marketing and business plan: all data collected on a competitor online can be summarized in the descriptive part of the Business Plan for planning and scheduling activities in an effective and can be used to convince a potential lender . They are also useful to reflect on the feasibility of their business idea, paying attention to the strengths and weaknesses of the market, the competitors and their product / service, by the so-called SWOT analysis.
After all this data summarized in the descriptive part of the Business Plan, we need to translate everything into numbers: investment and finance, revenue and expenses, costs and revenues are forecast to see how it can make the eventual entry into the business or to know in advance if you agree or not enter. Too often some entrepreneurs "forget" to do these tests to verify the potential of their business, and many of them then get together to deal with numbers, How High, only the fruit of their imagination and hope! And then, they are forced to close ...
The analysis of Web Marketing provide useful elements for the construction of a predictive statement like the following, bearing in mind that any forecast is subject to error by definition. But the more prudent are the analysis on which forecasts are based, the more these can be correct. The table that follows, is an example (simplified) income forecast:
 |
| fadi karnaby |
This simple statement shows the forecast in sections as compared with 92,000 euros in costs of the activity, have achieved revenues of 114,000, with a net profit of 22,000 euros. Have not been deliberately considered taxes as not to complicate the issue. The item "other costs" are considered items such as depreciation of the website, furniture and other investments that were made. The net profit of EUR 22,000 is considered a good return for the activities undertaken soon.
Other projections of profitability can be made for the financial revenues and expenditures, the amount of investment and financing.
In conclusion, it is better not to indulge in fanciful estimates for the success of a business, but it is preferable to use the tools offered by web marketing to better understand who is doing what and how it does it, and to plan in detail the activities to be undertaken to succeed in the market that wants to serve.
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
 |
| fadi karnaby |
This simple statement shows the forecast in sections as compared with 92,000 euros in costs of the activity, have achieved revenues of 114,000, with a net profit of 22,000 euros. Have not been deliberately considered taxes as not to complicate the issue. The item "other costs" are considered items such as depreciation of the website, furniture and other investments that were made. The net profit of EUR 22,000 is considered a good return for the activities undertaken soon.
Other projections of profitability can be made for the financial revenues and expenditures, the amount of investment and financing.
In conclusion, it is better not to indulge in fanciful estimates for the success of a business, but it is preferable to use the tools offered by web marketing to better understand who is doing what and how it does it, and to plan in detail the activities to be undertaken to succeed in the market that wants to serve.
No comments:
Post a Comment