Business Plan-Fadi Karnaby

The structure of the business plan:

1. The summary:

Many readers do not give the time to read your plan! They always begin with searching the abstract ...
In less than two pages, so it is to convince the reader of the quality of your project. You will summarize the highlights of your company with maximum belief.
Although placed at the head of the business plan, the summary is written last.

2. The company and its promoters:

• Promoters: Who are you? (Skills, motivation, complementarity ,...)
• Background: What is your background? How did the idea and / or the company is born?
• Legal entity: what structure do you work?

3. Products / services and market

• Products or services: What do you suggest?
• Market: Who are your products and / or services?
• Competition: Who do we find on the market?

4. Strengths and weaknesses

• Strengths: What are your strengths (product / service)?
• Weaknesses: What are your weaknesses?
• Opportunities: What market opportunities?
• Threats: What are the threats, risks?

5. Strategic Directions

• Specialty of the company: What is your specialty?
• Target: Who exactly are your customers?
• Positioning: How the company differentiates itself does the rest?
• Objectives: How do you see your business long term?

6. Supply and production

• Procurement cycle: How and with whom you stock up?
• Production cycle: How and with which partners do you produce?

7. Marketing

• Pricing Policy: What is your pricing policy?
• Promotion and sales force: How do you make yourself known?
• Distribution cycle: How do you touch the end customer?

8. Research and development (R & D)

• Program R & D: What would you develop?
• Organization and administration
• Management: Who is responsible for administrative management?
• Staff and Structure: How is it structured enterprise (organization functions, information flows ,...)?

9. Cost structure and revenue

• Turnover: How the company sell?
• Overhead: What are your operating costs?
• Investments: What are the investment requirements?
• The cost: What are the costs to the company's products?
• Financing: How do you finance you?

10. Financial statements

• Cash: What will your cash the first 12 months? (Cash Plan)
• Income statement forecast What will all the charges (left) and products (right) of the company's activities during the first 3 years        

 

By-Fadi Karnaby